Skip to content

INSTAGRAM AUTOMATIONNO. 001

TURNINSTAGRAMATTENTIONINTO RESULTS.

Turn comments, DMs and Story replies into automated conversations, captured leads, tracked clicks and Smart Follow-Ups. Most DM tools stop after sending the message. RelayDM shows you what happened next.

Create workspace See the actual product
ACTUAL RELAYDM UI · REPRESENTATIVE SAMPLE DATA
RelayDM Overview showing sent DMs, estimated unique clickers, automation sources, performance trend, and link attribution with representative sample data
OFFICIAL META CONNECTIONINSTAGRAM ONLYREAL PRODUCT UINATIVE SCROLL

THE PROBLEM IS NOT INTEREST.

1,000 COMMENTS.ONE CREATOR.ZERO TIME TO REPLY.

INPUTLIVE INTENT QUEUE

ACTIONMEASURABLE NEXT STEP

COMMENTSAUTOMATED DMROUTED
INBOXAUTOMATIONROUTED
STORY REPLYAUTOMATIONROUTED
TRACKED LINKATTRIBUTED CLICKROUTED
ENGAGEMENTCONTACTROUTED

ONE SYSTEM.

INTENT IN. MEASURABLE NEXT STEP OUT.

ACOMMENT AUTOMATION

A COMMENT IS A STARTING LINE.

Match a keyword or any comment. Scope the automation to one post or Reel—or the account’s content—and optionally acknowledge the comment publicly.

TRIGGER / ACTIVECOMMENTS → PRIVATE DMINSTAGRAM ONLY
01 / SOURCEONE POST / REELOR ALL ACCOUNT CONTENT
02 / MATCHKEYWORD“GUIDE”OR ANY COMMENT
03 / PRIVATE REPLY · TEXT + 1–2 LABELLED URLS

Here’s the guide you asked for.

PRIMARYGET THE GUIDEENABLED URL ↗
SECONDARYVIEW THE TOOLKITOPTIONAL URL ↗
OPTIONAL PUBLIC ACKNOWLEDGMENT
  1. 01ONE POST / REELor all account content
  2. 02KEYWORD / ANY COMMENTwith exclusions
  3. 03PUBLIC ACKNOWLEDGMENToptional for comments
  4. 04PRIVATE REPLYwith tracked destinations

BINBOX AUTOMATION

THE INBOX DOES NOT HAVE TO WAIT.

Match specific keywords or any incoming text DM. RelayDM selects a matching active automation and sends the configured response.

INCOMING EVENT ROUTERACTIVE
ACCEPTSTEXT DMS ONLYkeyword or catch-all
01KEYWORD RULEcontains · case-insensitive
02CATCH-ALLany incoming text
MATCHED ACTIVE AUTOMATIONSEND CONFIGURED RESPONSE

FREE CREATOR
GUIDE.

CSTORY REPLY AUTOMATION

ONE STORY.
ONE ROUTE.

Listen to any Story or a specific Story ID. Match a keyword or any text reply, then continue in Direct.

  • 01ANY STORY
  • 02SPECIFIC STORY
  • 03KEYWORD / ANY REPLY
STORY REPLY ROUTERLISTENING
SCOPE / 01ANY STORY
OR
SCOPE / 02SPECIFIC STORY ID
INCOMING TEXT REPLY“GUIDE”KEYWORD OR ANY TEXT
CONTINUE IN DIRECTsend the configured automated response

THE RELAYDM ADVANTAGE

DON’T JUST SEND DMS. KNOW WHAT CONVERTED.

TRIGGERDMCLICKLEAD

DFOLLOW-UP DM

THE SECOND MESSAGE.
ALREADY PLANNED.

They didn’t click? RelayDM can send one condition-aware reminder, stop when the tracked action happens, and retain the outcome in an auditable queue.

00:00INITIAL DMaccepted for sending
WAIT15M — 12H
03:00FOLLOW-UPif the tracked condition is still unmet
QUEUE LEDGER / EXAMPLEONE FOLLOW-UP MAX
14:02PENDINGSCHEDULED / 17:02
14:18RECIPIENT MESSAGEINBOUND TEXT RECEIVED
14:18CANCELLEDFOLLOW-UP NOT SENT
SUCCESS RULECONVERSION STOPS THE CHASE.

A tracked click or recipient response can cancel the pending follow-up before it sends.

Follow-up sending is subject to Instagram’s messaging window, account and quota eligibility, and RelayDM’s configured worker.

TURN COMMENTS INTO ACTUAL LEADS

ASK.CAPTURE.DELIVER.

ACTUAL RELAYDM UI · REPRESENTATIVE SAMPLE DATA
RelayDM automation builder showing a gated message journey before tracked resource delivery
  1. 01
    TRIGGER

    A supported Instagram interaction starts the automation.

  2. 02
    LEAD GATE

    RelayDM asks for email, email + name, or one qualifying answer.

  3. 03
    CONFIRM

    The person shares the requested details.

  4. 04
    RESOURCE DELIVERED

    Only then does RelayDM send the configured tracked link or links.

  5. 05
    SOURCE RETAINED

    Audience keeps the automation, content, trigger and capture timestamp.

PRODUCT TRUTH / 001

LEAD CAPTURE IS OPTIONAL AND ATTRIBUTED.

Email and answers are captured from the person’s own reply; RelayDM never fabricates a lead.

THE AUTOMATION RAN.

WHAT HAPPENED NEXT?

01TRIGGER
COMMENTS · INBOX DMS · STORY REPLIES
02AUTOMATE
MATCH · SEND · FOLLOW UP
03TRACK
PRIMARY + OPTIONAL SECONDARY
04CONVERT
CAPTURE LEAD · REVEAL RESOURCE · MEASURE
ACTUAL RELAYDM UI · REPRESENTATIVE SAMPLE DATA
Real RelayDM Analytics showing DMs sent, estimated unique clickers, Primary and Secondary unique clickers, click trend, and link preference
01EVERY CLICK EVENT

Repeat clicks remain visible in total click volume.

02ESTIMATED UNIQUE CLICKERS

Request fingerprints estimate uniqueness; they are not authenticated identities.

03PRIMARY / SECONDARY

Signed DM links retain slot, delivery, and automation context.

04PER AUTOMATION

Compare sent messages and tracked-link response by automation.

Figures shown are representative sample data rendered in the actual RelayDM interface; they are not customer results.

THE SEND IS NOT
THE END OF THE RECORD.

RelayDM keeps recent automated delivery records and recently encountered contacts visible beside the automations that created them.

LEFT / AUTOMATED DELIVERY RECORDSCONVERSATIONS
DELIVERY / 8F3ADELIVERED
TRIGGER
COMMENT / “GUIDE”
AUTOMATION
CREATOR GUIDE
AUTOMATED DM
SENT
PRIMARY
CLICKED
SECONDARY
NOT CLICKED

Recent automation delivery records—not a full Instagram inbox or manual reply CRM.

RIGHT / RECENT CONTACTSAUDIENCE
@maya.buildsRECENT
SOURCE
COMMENT AUTOMATION
LAST EVENT
PRIMARY CLICK
EMAIL
NOT COLLECTED

OPTIONAL RESPONSE FIELD · ONLY PRESENT WHEN THE PERSON PROVIDES IT

Captured email responses can appear here when the optional flow collects one.

COMMENT
AUTOMATED DM RECORD
TRACKED CLICK
AUDIENCE CONTACT

ONE PRODUCT / DIFFERENT INSTAGRAM INTENT

SAME ENGINE.
MORE WAYS IN.

01EDUCATORS + CREATORS

COMMENT / GUIDE

TEACH. THEN ROUTE.

Match the resource keyword, send the configured guide, and optionally label a second tracked destination.

COMMENT / GUIDEGUIDE + OPTIONAL SECOND URL
02SHOPS + PRODUCT DROPS

COMMENT / SHOP

TURN THE REEL INTO A ROUTE.

Move launch-day intent to the product page while keeping the size guide one labelled destination away.

COMMENT / SHOPPRODUCT + SIZE GUIDE
03SERVICES + CONSULTANTS

INBOX DM / BOOK

MAKE BOOKING THE NEXT STEP.

Match an incoming text-DM keyword and return the configured calendar and pricing destinations.

INBOX DM / BOOKCALENDAR + PRICING
04COMMUNITIES + NEWSLETTERS

STORY REPLY / JOIN

CARRY REPLIES INTO MEMBERSHIP.

Match a Story text reply, send the invite route, and keep the second labelled destination optional.

STORY REPLY / JOININVITE + RULES

These are configured routes, not outcome guarantees. Trigger eligibility, sends and follow-up timing remain subject to Meta rules, account access and plan limits.

Explore 7 starting routes

ONE HONEST SYSTEM MAP. THREE REAL UI PROOFS ACROSS THIS PAGE.

NOT A MOCKUP.
A WORKING SYSTEM.

01 / INPUTSSUPPORTED TEXT EVENTS
COMMENTkeyword / any comment
INBOX DMkeyword / catch-all text
STORY REPLYkeyword / any text reply
02 / ROUTEAUTOMATION
  1. MATCH ACTIVE RULE
  2. SEND CONFIGURED TEXT
  3. ATTACH 1–2 URLS
  4. QUEUE SMART FOLLOW-UPS
03 / RECORDSMEASURABLE NEXT STEP
DELIVERY RECORDautomation context retained
EST. UNIQUE CLICKERrequest-fingerprint estimate
CONTACTlead detail when captured
CONFIGURED RESPONSE / REPRESENTATIVETEXT + LABELLED DESTINATIONS

Here’s the guide you asked for.

PRIMARYGET THE GUIDEENABLED / LABELLED URL ↗
SECONDARYVIEW THE TOOLKITOPTIONAL / LABELLED URL ↗
ONE OR TWO ENABLED URLS · THE SECOND DESTINATION IS OPTIONAL
  1. 01OVERVIEWsources / sends / usage
  2. 02AUTOMATIONSstatus / performance
  3. 03BUILDERtrigger / response / review
  4. 04ANALYTICSclicks / estimated unique
  5. 05CONVERSATIONSdelivery records / not a full inbox
  6. 06AUDIENCErecent contacts / captured leads
FROM ZERO TO BUILDER

THREE FOCUSED MOVES.

  1. 01CONNECT INSTAGRAM

    Use Meta’s official flow for an eligible professional account.

  2. 02NAME THE WORKSPACE

    Give the workspace its operating identity.

  3. 03BUILD THE AUTOMATION

    Onboarding opens the real builder; configuration happens there.

ENFORCED LIMITS. NO INVENTED FEATURE GATES.

PAY FOR
OPERATING RANGE.

7,50025K60KMONTHLY AUTOMATION RANGEAUTOMATED DMS / MONTH
01Solo creators posting a few times a week

Starter

For creators launching their first offers.

$9/MONTH

CHARGED MONTHLY

DM QUOTA RESETS MONTHLY FROM SUBSCRIPTION START DATE

7 DAYS FREETRY RELAYDM FREE FOR 7 DAYS

DM ALLOWANCE / MONTH
7,500
INSTAGRAM ACCOUNTS
1
ACTIVE AUTOMATIONS
Unlimited
ANALYTICS LOOKBACK
30 DAYS
  • Comment, inbox DM and Story reply automations
  • Smart conditional follow-ups
  • Follow-up queue and delivery history
  • Specific Story targeting
  • Primary + optional Secondary tracked links
  • Conversion attribution, estimated unique clickers and recovered conversions
  • Keyword conflict protection
  • Lead Gates for email, name or qualifying-answer capture
  • Filtered captured-lead CSV and branded PDF exports
START FREE TRIAL
02MOST POPULAR

Growth

For creators and brands shipping weekly.

$19/MONTH

CHARGED MONTHLY

DM QUOTA RESETS MONTHLY FROM SUBSCRIPTION START DATE

7 DAYS FREETRY RELAYDM FREE FOR 7 DAYS

DM ALLOWANCE / MONTH
25,000
INSTAGRAM ACCOUNTS
3
ACTIVE AUTOMATIONS
Unlimited
ANALYTICS LOOKBACK
180 DAYS
  • Comment, inbox DM and Story reply automations
  • Smart conditional follow-ups
  • Follow-up queue and delivery history
  • Specific Story targeting
  • Primary + optional Secondary tracked links
  • Conversion attribution, estimated unique clickers and recovered conversions
  • Keyword conflict protection
  • Lead Gates for email, name or qualifying-answer capture
  • Filtered captured-lead CSV and branded PDF exports
START FREE TRIAL
03Businesses and agencies running always-on funnels

Pro

For businesses running always-on funnels.

$39/MONTH

CHARGED MONTHLY

DM QUOTA RESETS MONTHLY FROM SUBSCRIPTION START DATE

7 DAYS FREETRY RELAYDM FREE FOR 7 DAYS

DM ALLOWANCE / MONTH
60,000
INSTAGRAM ACCOUNTS
5
ACTIVE AUTOMATIONS
Unlimited
ANALYTICS LOOKBACK
365 DAYS
  • Comment, inbox DM and Story reply automations
  • Smart conditional follow-ups
  • Follow-up queue and delivery history
  • Specific Story targeting
  • Primary + optional Secondary tracked links
  • Conversion attribution, estimated unique clickers and recovered conversions
  • Keyword conflict protection
  • Lead Gates for email, name or qualifying-answer capture
  • Filtered captured-lead CSV and branded PDF exports
START FREE TRIAL
ONE PRODUCT / FLEXIBLE OPERATING RANGE

SAME RELAYDM.
MORE ROOM TO GROW.

Core capability stays consistent. Plans scale the capacity your workspace needs.

EVERY PLAN INCLUDESUNLIMITED AUTOMATIONS · SMART FOLLOW-UPS · LEAD GATES · CONVERSION ATTRIBUTION · COMMENT-TO-DM · INBOX AUTOMATION · STORY REPLIES · TRACKED LINKS · AUDIENCE + LEAD CAPTURE · ANALYTICS
PLANS SCALE BYMONTHLY DM ALLOWANCE · INSTAGRAM ACCOUNTS · ANALYTICS LOOKBACK
Compare all plans

START WITH 7 DAYS FREE. Signup grants no live access. Eligible workspaces receive one trial at Selected Plan limits only after verified payment setup. The exact provider-scheduled first-charge date, amount and billing interval are shown before authorization. RelayDM charges zero at setup; a bank may show a temporary authorization, and automatic billing follows unless canceled.

BILLING TRUTH. Monthly subscriptions are charged monthly; yearly subscriptions are charged once per year. DM quota resets are separate and occur monthly from the subscription start date on both intervals. Currency and final amount are resolved server-side.

Compare all plans

3 OF 24 VERIFIED ANSWERS

BEFORE YOU ASK,
WE ANSWER.

01Which interactions can start an automation?

Current trigger surfaces are Instagram comments, incoming text DMs and Story text replies. Receipts, echoes and non-text events are not treated as inbox or Story triggers.

02Does every automated DM contain two links?

No. An automation can attach one or two enabled, labelled tracked destinations. The Secondary slot is optional and can remain disabled.

03What changes between Starter, Growth and Pro?

Every paid plan includes unlimited active automations and the same core RelayDM capabilities. Plans differ by monthly DM allowance, connected Instagram accounts and analytics lookback.

Product behavior, measurement boundaries, plan limits and billing truth continue in the full directory.

Open all answers

THE NEXT SIGNAL IS ALREADY ARRIVING.

INTENT
DOESN’T
WAIT.

Start free trial 7 days free
at Selected Plan limits after verified payment setup
THE NEXT SIGNAL IS ALREADY ARRIVING.Route it with RelayDM